Thank you for posting this list. I really like #8. Your business should be intimately connected to your personal integrity. You must be truthful to gain trust. Cheers!
ps. Have you realised that #1 and #5 are the same?
I have to agree about the photo shot. I have seen some photos of people trying to look a little too serious for my taste and I am instantly turned off.
What’s even worse though is no picture at all.
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